If your music taste is good, you’ve settled in on a specific genre (house, breakbeat, trance, etc), you have a decent collection of music and some experience playing free parties, then it might be time to step up your game and seek out the big time. DJing for pro clubs on a Saturday night.
In order to get there, you’re gonna need to do some work. first and foremost you’ll need to build up a following of devoted fans. Fortunately that process is easier than ever, thanks to the advent of social media platforms like Facebook and Twitter. With Facebook you can build fan pages, offer DJ sets for download, upload pictures and more. To get people to join your fan page, pass out business cards with your Facebook URL, making it easy for people to find you, hopefully matching your Fan Page name directly with your DJ name (if it’s available).
A way that you can get fans engaged is take pictures with them after a set and ask them if they’ll post the picture to their Facebook page. then you can hand them your card and ask them to send you a link to the photo. Chances are they’ll be happy to do that and automatically try to add you as a friend without even asking. Subtle is best, so be clever about it and you’ll quickly watch your fan list swell.
The key thing at this stage is constantly list updates about new gigs and free DJ mix downloads. every time you make a post on your fan page, it will appear in the news feed of all of your fans, which also means all of their friends will see it to. So when you make posts, assume lots of people will see it. be friendly (as if you’re personally communicating with each and every one of them) but also professional, as your messages get passed on downstream inside Facebook.
When you have gigs, offer special promotions for the first 10 fans that show up. You can find low cost merchandise like t-shirts, keychains, hats, etc to give away as an incentive for early arrivals. the key thing here is to get bodies in the club. if the club promoter sees that you’re bringing people in, you’ll get asked to play again.
Maintaining a strong relationship with your fans is a must, but with these simple steps it can be easy and fun at the same time