Justin Timberlake Photo Competition Offers Facebook Millions – Ideas, Imagination & Stuff (a.k.a. Ryan’s View, Creativity in PR)
Way back when (a.k.a. 2008) it was all the rage to offer people the chance to take over a brand’s profile photo on Facebook for a day or week. and back then maybe a few thousand or ten thousand people may have been a part of your 15 seconds of photo fame. Now, fast forward to today with a similar offer but one that adds 11,000,000+ people into the mix and you have a great example of how huge the world of social media is and what unique things it can offer.
The fun arrives from our friend Justin Timberlake who is starring in a new film coming out at the end of October called “In Time” where people have to buy time to live beyond the age of 25. Thus, the photo campaign theme is “every second counts” – with people submitting photos that best bring this idea to life.
People simply visit the photo competition app on Justin’s Facebook Page or the separate photo competition page, enter a short title, a description explaining how the photo connects to the campaign theme and upload a photo. Justin and his team will pick 5 finalists and votes on Facebook will select the other 5 finalists. the winning photo will be used as Justin’s Facebook profile photo for the entire month of November, and all 10 finalists will be featured at a pop-up gallery at the Los Angeles premiere of the film – not too shabby exposure for any photographer wanting to grab some buzz about their work.
Photos can be submitted until October 10 so no time to waste – every second counts. :-)